UNILEVER'S MELE

Empowering people to make informed skin care choices.

I collaborated with Design for America to support Unilever's MELE initiative in making skincare science more accessible and fostering a trusted community focused on health and wellness!

ROLE

1/4 Researcher
Product Designer

DURATION

July - Aug 2022

TOOLS

Figma
Maze

Ingredient Breakdown
Highlights the percentage of each ingredient and what each one does for your skin!

ReviewsShowcases other user's thoughts and how it helped their types of skin!

Curated Skincare Routine
Suggests a personalized skincare routine, based on the products you purchased!

DEFINE

Skincare should be relaxing, but confusing ingredients make finding the right product stressful.

We discovered that finding the right skincare product can be overwhelming. With countless active ingredients, brands, and mixed reviews, it’s tough to know what’s best for you—especially when time is limited and thorough research isn’t always possible.

AHA!

As we delved into user patterns, it became evident that confusion and uncertainty about skincare information was a recurring issue.

DEVELOP

How might we provide readily accessible information to help users feel confident when shopping for our products?

Reflecting on user needs and patterns, I discovered a clear opportunity: creating an interactive PDF. This tool offers all the essential information users need, empowering them to make informed and confident decisions about their skincare choices.

DESIGN

Simplifying skincare with easy-to-use PDF

Drawing inspiration from the interactive menus that gained popularity during COVID-19, this innovative PDF will transform how users approach skincare. It offers a dynamic experience where users can explore ingredient benefits, read product reviews, and learn how to seamlessly integrate products into their skincare routine.

TEST

More visuals = less thinking power

I tested my prototype with users and found they valued the visuals highly. I adapted the design to include even more visuals, making it easier for users to quickly access key information while shopping and learning.

TAKEAWAYS

Working with Unilever and the MELE team was inspiring as a designer!! Here are my key takeaways from this summer:

Always ask questions!

Whether its for clarification or genuine curiosity, it ever hurts to ask a question. Asking questions allows you to fully grasp the clients needs and ensure your are meeting them. It helps you stay on the same page with your team. Questions also allow for thinking outside the box and expanding creativity.

Absorb as much information as you can!

Delving into your project's topic creates the best base for solutions. You can't build on a weak foundation. This applies to more than just the design process, it is applicable to the UX world. As the world evolves it is key to keep up. Never stop learning!