Designed and launched a B2C website for a local medical spa, improving clinical communication, expanding scalability, and increasing patient acquisition. Optimized the user experience and streamlined booking flows to enhance accessibility and engagement.
Product Designer
Feb - March 2024
Figma, GoDaddy
Lush Medspa struggled to establish its online presence, limiting patient engagement and appointment bookings. I designed and implemented a B2C website that improved clinical communication, streamlined scheduling, and optimized marketing efforts.
Lack of an effective online platform reduced visibility and patient acquisition.
Booking processes were inefficient, leading to missed opportunities.
Marketing efforts underperformed due to weak ad creatives and landing pages.
Designed and developed a responsive website with clear service information and an intuitive booking system.
Streamlined the user experience by optimizing navigation, layout, and call-to-action placement.
Refined ad creatives to create a more cohesive brand experience, making the ads feel more trustworthy and engaging while improving lead generation efficiency.
For more information about this project please email me!