BEELA.SE

Helping women and non-binary people break into tech.

Beela.se team is a non-profit initiative operated by volunteers primarily in Sweden. They developed the web page to help women and non-binary people to break into the tech field. TechFleet partnered with Beela to develop their donation page and clean up their website.

ROLE

UX Researcher

DURATION

Aug - Nov 2022

TOOLS

Miro
Usertesting.com

Beel.se's New Donation Page

DEFINE

Diving into donation flows and potential donors.

We looked into other non profit sites and talked to previous nonprofit donors to get a feel of what we were working with and who we were working with. We took these insights and passed them to the design team.

TESTING

Seeing what potential donors think.

After recieving the wireframes from the design team, we tested them to see what potential donors think. It was overall, a positive reaction, but we did recieve some feedback that we addressed with recommendations!

SIDE ASSIGNMENT

Tidying up the rest of the website.

We continued to refine the website with a heuristic evaluation and some preference testing. We compiled all of our recommendations and passed them to the design team.

TAKEAWAYS

Working cross-functionally with amazing teams helped me understand the entire process from end to end!

Update! Update! Update!

It is crucial to keep tight communication between teams. I worked with multiple people and teams: my team, stakeholders, the design team, and the development team. Be thorough in your reports.

Run through your own tests!

No matter how many interviews you have created, always perform a mock-test. This ensures your test is ready for participants and catches any last minute tweaks.